BUDX
A co-branded design system deployed simultaneously across every global BUDX market — Paris, Mumbai, London, Tokyo. The challenge: hold two brands with different audiences, different design languages, and different commercial stakes inside a single visual system without either one swallowing the other.
The solution drew from Swiss grid typography — precise, internationalist, neutral enough to carry Budweiser's scale — while keeping the editorial energy that Mixmag's electronic music audience immediately recognizes as their own. Artist posters, event assets, digital, mobile, and print. One system. Many rooms.
