BUDX
A co-branded design system deployed simultaneously across every global BUDX market — Paris, Mumbai, London, Tokyo. The challenge: hold two brands with different audiences, different design languages, and different commercial stakes inside a single visual system without either one swallowing the other.
I developed the visual system for BUDX across Paris, Mumbai, London, and Tokyo, balancing Budweiser's global identity with Mixmag's music and editorial language. The system extended across posters, event assets, digital, mobile, and print.
The result was a system designed to feel consistent globally without feeling identical everywhere.
Role: Art Direction, Visual System, Social, Campaign Design