High Mart
High Mart started with a logo and grew into a complete visual world—seasonal drops, sub-brands, packaging, activations, and more than 150 product executions.
The identity pulls from familiar visual language—consumer packaging, cartoons, collectibles, advertising, and street culture—and recontextualizes it through a cannabis lens. Each release builds on the last while introducing new references, characters, and visual systems, creating a brand that feels constantly in motion without losing its point of view.
The work has helped build a community of roughly 36K organic followers without paid media, turning the brand itself into a platform for experimentation.
Role: Creative Direction, Art Direction, Brand Identity, Packaging, Experiential