High Mart
High Mart started with a logo and grew into a complete visual world—seasonal drops, sub-brands, packaging, activations, and more than 150 product executions from 2020-present.
The identity pulls from familiar visual language—consumer packaging, cartoons, collectibles, advertising, streetwear, and skate culture—and recontextualizes it through a cannabis lens. Humor, parody, and irony became part of the visual language, taking familiar CPG conventions and flipping them into references the audience already understands.
Rather than relying on a rigid system of fixed colors, fonts, and layouts, the consistency comes through in the tone, attitude, and overall visual language. Each drop is meant to feel new. The illustration style can change, the concept can change, and the references can change, but the attitude stays consistent. It's closer to the way a streetwear or skate brand can constantly introduce new graphics and ideas while still being immediately recognizable as itself.
Each release builds on the last while introducing new references, characters, and visual systems, creating a brand that stays in motion without losing its point of view.
The work has helped build a community of roughly 36K organic followers without paid media, turning the brand itself into a platform for experimentation.
Role: Creative Direction, Art Direction, Brand Identity, Packaging, Experiential