Mind the Business
QuickBooks and iHeartRadio needed a podcast identity that could speak to entrepreneurs without defaulting to the visual language of financial services.
The challenge was to stay within the QuickBooks brand system while making the work feel culturally distinct. I pushed typography, iconography, and composition toward the visual language of street posters and independent media.
QuickBooks green remains the anchor. Everything around it pushes the brand somewhere less expected.
The result scales from a small browse-grid thumbnail to full device experiences without losing its character.
Role: Art Direction, Visual Identity, Typography