Zalympix ‘26
High Mart brought its version of the “trap” experience to Zalympix in Los Angeles, creating a booth that felt less like a traditional trade-show display and more like stepping into someone’s living room.
The 10×20 space was split into two distinct environments. One side created the feeling of a lived-in basement or apartment hangout, filled with familiar details and references that made the space immediately recognizable. A view of Haight Street in San Francisco through the window connected the experience back to High Mart’s roots.
Guests were encouraged to tag the walls, turning the space into an evolving backdrop for photos and social content and creating a moment designed to be shared.
The other half of the booth functioned as a retail space, giving guests the opportunity to shop High Mart products, merchandise, and event exclusives.
While many of the surrounding brands leaned into highly produced, high-end booth designs, High Mart took a different approach. The space relied on a strong concept and a familiar environment rather than spectacle. The result was a booth that immediately communicated what High Mart was about, caught the attention of people passing by, and gave them a reason to step inside.
Role: Creative Direction, Art Direction, Experiential Design, Environmental Design, Graphic Design