High Mart
High Mart started with a logo and grew into a complete visual world—seasonal drops, sub-brands, packaging, activations, and more than 150 product executions.
The identity pulls from familiar visual language—consumer packaging, cartoons, collectibles, advertising, and street culture—and recontextualizes it through a cannabis lens. Each release builds on the last while introducing new references, characters, and visual systems, creating a brand that feels constantly in motion without losing its point of view.
The work has helped build a community of roughly 36K organic followers without paid media, turning the brand itself into a platform for experimentation.
Role: Creative Direction, Art Direction, Brand Identity, Packaging, Experiential
BUDX
A co-branded design system deployed simultaneously across every global BUDX market — Paris, Mumbai, London, Tokyo. The challenge: hold two brands with different audiences, different design languages, and different commercial stakes inside a single visual system without either one swallowing the other.
I developed the visual system for BUDX across Paris, Mumbai, London, and Tokyo, balancing Budweiser's global identity with Mixmag's music and editorial language. The system extended across posters, event assets, digital, mobile, and print.
The result was a system designed to feel consistent globally without feeling identical everywhere.
Google Play
Gamers know the feeling: one more level turns into 3am. This campaign built its whole visual language around that spiral, borrowed from the cause-and-effect kids'-book structure, so Google Play could talk to gamers like gamers instead of like a platform. I worked within the design team on this one, contributing composition and layout across the formats the campaign ran on.
Role: Art Direction, Design Director
Agency: R/GA
Client: Google Play
Cookies SF
High Mart × Cookies OGSC brought two established cannabis brands together in one package without losing what makes either brand recognizable.
The concept pulls from the visual language of classic cookie packaging and mixes it with High Mart’s tongue-in-cheek approach to branding. I developed a custom die-cut Mylar around OGSC, combining High Mart’s visual language with Cookies’ heritage branding to create a package that feels familiar, playful, and true to both brands.
Role: Creative Direction, Art Direction, Packaging Design, Typography
Sankofa
Sankofa is an interactive mobile museum created to bring the history of Prince George’s County into classrooms, connecting students with stories from the past to the present.
The identity uses the county map as its central visual element, transforming it into a system of repetition, movement, and storytelling. Bold geometric forms and layered shapes create a visual language inspired by the concept of “tribes,” giving the museum a contemporary identity while grounding it in place and history.
Role: Brand Identity, Art Direction, Concept Development
Mind the Business
QuickBooks and iHeartRadio needed a podcast identity that could speak to entrepreneurs without defaulting to the visual language of financial services.
The challenge was to stay within the QuickBooks brand system while making the work feel culturally distinct. I pushed typography, iconography, and composition toward the visual language of street posters and independent media.
QuickBooks green remains the anchor. Everything around it pushes the brand somewhere less expected.
The result scales from a small browse-grid thumbnail to full device experiences without losing its character.
Role: Art Direction, Visual Identity, Typography
Zando
I worked with Zando across social, campaign, and influencer marketing, creating visual systems and launch assets for new book releases.
A major focus was developing custom influencer mailers that translated each book into a physical experience. Rather than treating the boxes as promotional packaging, I approached each one as an extension of the book’s world—designed to feel collectible, giftable, and worth sharing.
The work spans packaging concepts, art direction, and social assets.
Role: Art Direction, Packaging Design, Social, Campaign Design