High Mart
High Mart started with a logo and grew into a complete visual world—seasonal drops, sub-brands, packaging, activations, and more than 150 product executions from 2020-present.
The identity pulls from familiar visual language—consumer packaging, cartoons, collectibles, advertising, streetwear, and skate culture—and recontextualizes it through a cannabis lens. Humor, parody, and irony became part of the visual language, taking familiar CPG conventions and flipping them into references the audience already understands.
Rather than relying on a rigid system of fixed colors, fonts, and layouts, the consistency comes through in the tone, attitude, and overall visual language. Each drop is meant to feel new. The illustration style can change, the concept can change, and the references can change, but the attitude stays consistent. It's closer to the way a streetwear or skate brand can constantly introduce new graphics and ideas while still being immediately recognizable as itself.
Each release builds on the last while introducing new references, characters, and visual systems, creating a brand that stays in motion without losing its point of view.
The work has helped build a community of roughly 36K organic followers without paid media, turning the brand itself into a platform for experimentation.
Role: Creative Direction, Art Direction, Brand Identity, Packaging, Experiential
MMM
MMM is a Bushwick-based run club built on community and neighborhood culture.
In 2025, MMM was invited to participate in The Speed Project—an unsanctioned, unsupported, 340-mile relay race from the Santa Monica Pier in Los Angeles to the iconic "Welcome to Fabulous Las Vegas" sign. To commemorate the journey, I collaborated with By Way Of to design a custom pendant for the team. Moving away from traditional race medals, the goal was to create a timeless, wearable piece that captured the spirit of the endurance feat and could be worn every day. The design draws inspiration from classic New York nameplate necklaces and Grand Bazaar tea coins, symbolizing unity, community and coming together for a shared mission.
Beyond the pendant, I have developed visual assets and graphics across several club milestones, including MMM’s annual mile race and custom apparel graphics for their 2026 Japan Tour in collaboration with Saucony.
TSP Photography: Trevor Riley @trevorlately
MMM Branding: Jhoanny Mota @longlivemota
MMM Necklace: Oya Tekbulut @byway_of
Role: Art Direction, Merch, Graphic Design, Illustration
Zalympix ‘26
High Mart brought its version of the “trap” experience to Zalympix in Los Angeles, creating a booth that felt less like a traditional trade-show display and more like stepping into someone’s living room.
The 10×20 space was split into two distinct environments. One side created the feeling of a lived-in basement or apartment hangout, filled with familiar details and references that made the space immediately recognizable. A view of Haight Street in San Francisco through the window connected the experience back to High Mart’s roots.
Guests were encouraged to tag the walls, turning the space into an evolving backdrop for photos and social content and creating a moment designed to be shared.
The other half of the booth functioned as a retail space, giving guests the opportunity to shop High Mart products, merchandise, and event exclusives.
While many of the surrounding brands leaned into highly produced, high-end booth designs, High Mart took a different approach. The space relied on a strong concept and a familiar environment rather than spectacle. The result was a booth that immediately communicated what High Mart was about, caught the attention of people passing by, and gave them a reason to step inside.
Role: Creative Direction, Art Direction, Experiential Design, Environmental Design, Graphic Design
Google Play
Gamers know the feeling: one more level turns into 3am. This campaign built its whole visual language around that spiral, borrowed from the cause-and-effect kids'-book structure, so Google Play could talk to gamers like gamers instead of like a platform. I worked within the design team on this one, contributing composition and layout across the formats the campaign ran on.
Role: Design Director
Agency: R/GA
Client: Google Play
BUDX
A co-branded design system deployed simultaneously across every global BUDX market — Paris, Mumbai, London, Tokyo. The challenge: hold two brands with different audiences, different design languages, and different commercial stakes inside a single visual system without either one swallowing the other.
I developed the visual system for BUDX across Paris, Mumbai, London, and Tokyo, balancing Budweiser's global identity with Mixmag's music and editorial language. The system extended across posters, event assets, digital, mobile, and print.
The result was a system designed to feel consistent globally without feeling identical everywhere.
Role: Art Direction, Visual System, Social, Campaign Design
Zando
I worked with Zando across social, campaign, and influencer marketing, creating visual systems and launch assets for new book releases.
A major focus was developing custom influencer mailers that translated each book into a physical experience. Rather than treating the boxes as promotional packaging, I approached each one as an extension of the book’s world—designed to feel collectible, giftable, and worth sharing.
The work spans packaging concepts, art direction, and social assets.
Role: Art Direction, Packaging Design, Social, Campaign Design
Sankofa
Sankofa is an interactive mobile museum created to bring the history of Prince George’s County into classrooms, connecting students with stories from the past to the present.The identity uses the county map as its central visual element, transforming it into a system of repetition, movement, and storytelling. Bold geometric forms and layered shapes create a visual language inspired by the concept of “tribes,” giving the museum a contemporary identity while grounding it in place and history.
Role: Brand Identity, Art Direction, Concept Development
Cookies SF
High Mart × Cookies OGSC brought two established cannabis brands together in one package without losing what makes either brand recognizable.
The concept pulls from the visual language of classic cookie packaging and mixes it with High Mart’s tongue-in-cheek approach to branding. I developed a custom die-cut Mylar around OGSC, combining High Mart’s visual language with Cookies’ heritage branding to create a package that feels familiar, playful, and true to both brands.
Role: Creative Direction, Art Direction, Packaging Design, Typography
Mind the Business
QuickBooks and iHeartRadio needed a podcast identity that could speak to entrepreneurs without defaulting to the visual language of financial services.
The challenge was to stay within the QuickBooks brand system while making the work feel culturally distinct. I pushed typography, iconography, and composition toward the visual language of street posters and independent media.
QuickBooks green remains the anchor. Everything around it pushes the brand somewhere less expected.
The result scales from a small browse-grid thumbnail to full device experiences without losing its character.
Role: Art Direction, Visual Identity, Typography